What to consider when printing a Banner

By Winn Apple   |   Published May, 2013

Banners are an absolute must for trade shows or any type of an event where you plan to generate business. Whether you are printing a Banner with a stand, or a hanging Banner with grommets, you’ll need large signage to grab the attention of attendees.

What are some of the considerations you should keep in mind while designing your eco-friendly banner?

Traffic – it is important to consider how much foot traffic will be at an event. Your Banner size will be somewhat dictated by the sheer volume of people moving around your event booth or table. You will not only want to display your Banner high enough to be seen above the crowd, but the size of the Banner will need to be appropriate. Don’t print a banner the size of Texas for one hundred attendees.

Distance – at what distance will an audience view your Banner? If you are participating in a high volume event, you’ll need to assume that your Banner will be view across the aisle and over numerous heads in addition to foot traffic cruising past only a view inches away.

It is ideal to print Banners that addresses both – a large hanging Banner for the back wall of the booth and a Banner with a stand near the opening of your booth.

Speed – how fast is your target moving when the approach your Banner. Well, if it is an event they may be weaving between foot traffic and moving slowly, but also distracted. If you printed an outdoor Banner for your business, your audience may be strolling leisurely past or driving at top speed.

Why is speed important? Well, if they are moving at a fast clip or through heavy foot traffic, you’ll want to make sure that the information on your Banner is the absolute minimum, clean, clear and to the point. You’ll need to get the information out quickly and grab their attention. They should snag enough information to look you up later.

Design Elements – Color, font and images on your Banner will dictate the impression you leave on your audience. Even though red is an attention grabber, it may not be the appropriate color choice. If you are a Healing Center, your Banner will likely evoke a sense of well being if you incorporate blues and greens.

Don’t get too wild with your fonts. You want to deliver information as simply as possible. Wild fonts are distracting and may have someone ignore your Banner all together.

Make sure your images don’t detract from the information on your Banner. There should be a clear separation between text and image. They can over lap, but be careful.

Location – Are you printing and Indoor Banner or an Outdoor Banner? You’ll want to be certain to print on the Banner material that can withstand the weather conditions if your Banner is hanging outside. The weight and weather resistance of an Outdoor Banner is designed for more extreme conditions.

Eco-friendly Printing – Green printers work to minimize waste in all their business and printing processes and Banner printing is no different. Banners aren’t printed on recycled paper, but there are programs to recycle your old Banners. The ink cartridges used with many of the large format printers are recycled.

Don’t forget that if you print your eco-friendly Banners with a Certified Green printer then you should add the eco-friendly logo to your Banner. Letting your audience know you print environmentally responsibly makes a difference and a big impact.

We also offer on-line business printing. If your banner files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your banner to press instantly.

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.