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From Booklets to Banners: The Enduring Appeal of Paper

By Jennifer Stanley   |   Published April 11, 2013

In the past books were valued for their rarity - great time and effort went into making the printed word a thing of beauty. Today's digital world can lead us to rely on electronic messages to convey our sentiments or to market products and services, but such simple things as greetings cards makes clear the continuing appeal of the printed and written word, not least because they are a tangible product which people can hand to one another.

Promoting Business – Passionate about the Environment

Bacchus Press offer a wide variety of printing services, and, as well as focusing on producing top quality products for customers which look good and are great to handle, environmental factors are also of paramount importance to us. Our products range from simple and elegant business cards to information packed newsletters, periodicals, catalogues and brochures, and our services can cover the whole process from initial consultation through to the distribution of material to clients.

At each step along the way, using resources wisely, and cutting down the carbon footprints of both our own and our customers' businesses, is key. At the initial stages of printing commissions we work closely with our clients to advise on the greenest options available to them to fulfill their printing, packaging and distribution needs.

We work closely with a range of bodies regulating the efficient use of resources, include the Forest Stewardship Council and the Green Chamber of Commerce to offer our customers a printing service which they can be confident is as green as possible. This includes using paper which is sourced sustainably, or recycled, soy or vegetable-based inks (or non-toxic, water-based inks for larger formats). Our presses use recyclable print heads and cartridges, whilst processes are water-based, avoiding toxic chemicals.

Professionally Printed Booklets Reflect Core Values

Whether you are a small business looking to establish a client base, or a larger company, ready to distribute material to existing customers, Bacchus Press can offer a service which takes ready prepared material directly to print. We also offer a consultation service to establish exactly what your business needs and give a quotation to deliver the service you require.

Eco-friendly Booklets printed by us give businesses a compact, high quality product to hand to prospective and existing clients. Booklets represent your business, and, as such, the paper, quality of print, color, definition and overall appearance need to be excellent.

We offer a choice of recycled papers, all responsibly resourced, and our clients can specify exactly how booklets are to be finished, including options for booklet binding, decide whether to opt for a glossy or laminated finish (to add to durability), or whether they would like the booklet cover in a thicker paper or would prefer a consistent weight throughout. The choices of booklet finish available give a lot of additional scope to express the image clients want to convey to their customers; details such as an embossed cover or perfect bound give a more tactile dimension to a booklet, and are small details which can invoke an aura of luxury.

This type of approach can open up a lot of possibilities to a small business, as looking closely at image and message brings a close focus on what printing up material for marketing, such as a booklet, is setting out to achieve. Successful businesses need to know what their short, medium and longer term targets are, and have a plan for how these are to be achieved. Promoting a small or personal business in the right way, with the right literature, can really help. Setting up a new business takes much determination, but there is a lot of support available in the early days. Getting sound advice at outset can be pivotal, and give the impetus to get started.

Looking at image helps a business to evolve, and creating literature can be central to this process. Deciding exactly what sort of image you want to create, and how you want to project your ideas, can be very rewarding, and seeing ideas crystallized in print is often a significant landmark in the successful journey of a small business.

We also offer on-line booklet printing. If your booklet files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your booklet to press instantly.

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