Green Printing – Keeping the Printed Word Eco-Friendly

By Jennifer Stanley   |   Published April 17, 2013

In early reading books pictures are many and words are few, and when a child brings their first reading book home from school it is an important day. Studying the pictures for clues is key to early reading, as is holding the book, turning the pages and even noticing, and remarking on, the impressions so many previous families have left on the battered pages.

Recognizing the Power of Print in the Age of IT

We may be living in the age of information technology, but the abundance, and often the informality, of emails, text messages, tweets and blogs serve as a foil against which the printed word can create emphasis and convey gravity.

At Bacchus Press we are passionate about the printed word, but we also care about the environment, and making printing as eco-friendly as possible is our central ethos. Green printing means we look at every stage in our process - from choosing recycled paper, or paper from renewable sources, to cutting down road miles when we distribute material - and make sure it is as environmentally friendly as possible.

Our services range from producing key essentials, such as business cards, through to full color catalogues, or larger formats such as banners. We can produce and mail booklets, brochures, etc. to your own specifications, or consult with your business on specific requirements to develop a brochure, for example, which enhances your corporate identity, reflects the nature of the business, and, not least, provides you with a product which you are proud to distribute to clients.

Having a supply of literature, such as a brochure, which you can give to clients, can be extremely useful in terms of marketing your business. If it is of high quality, and well set out with bright colors, crisp printing and clear text, it is far more likely to be retained for longer and handled by more people. At Bacchus Press, alongside a choice of papers, we use environmentally friendly ink. For most print runs this will be soy, or vegetable-based, with water-based being most suitable for larger formats. What a brochure tells clients about your business is crucial, but the colors and imagery used alongside the words are likely to make the first impression. Just as pictures are an integral part of children’s books, graphics and images are central to quality printing. A brief tour around any bookshop shows expensive hardbacks crammed with photographs sitting alongside novels. These books are bought to be kept and are a testament to the power of the printed image. Photography textbooks retain their value – they are desirable objects which are both decorative and useful, and have a distinct identity which cannot easily be replaced by digital images.

What Makes our Brochures Stand Out?

Marketing brochures are a tangible product, and it is often the little details which make all the difference. We offer a printing consultation service at outset of the brochure printing process, and having some insight into our customer’s business, what their goals are and what matters most to them helps us shape our eco-friendly products and tailor our printing services to meet their specific needs. Aspects such as embossed recycled paper, foiled finish or rounded corners make a lot of difference to the overall finish of our printing products. Similarly, high quality binding like wire-O and perfect bound for booklets and catalogs, correct folding such as accordion and gate for brochures and the finish of the green certified paper all combine to create the final impression.

Our brochures can include options such as perforations or scoring, and we offer a variety of finishes, including aqueous or varnish, and a choice of 4-color process or PMS spot colors on our digital or offset presses. We are happy to discuss these brochure options with our clients in more detail to help arrive at the required finish and to create an overall impression which accurately reflects how you see your business and want others to see it.

Getting all these detail right means the final product can be a valuable asset to a business. We also know that the logistics of distributing material is a job in itself, and we offer an in-house mailing service which cuts down on overall costs, and means your brochures can reach existing and prospective clients looking just as good as they do when they leave our presses. As well as saving you time and money, this service can also cut down on the carbon footprint of your business as literature goes direct.

We also offer on-line booklet printing. If your booklet files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your booklet to press instantly.

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