6 Ways to use Calendars for Promoting your Business or Event

By Jennifer Stanley   |   Published April 11, 2013

The advent of the internet changed the face of business irrevocably. It was no longer necessary to fly across the world for business meetings, as tools such as Skype made the process of professional networking both quick and cheap, and traditional hard copy utilities such as business cards and letterheads were replaced by email signatures and LinkedIn.

Yet despite this progression, there are some useful promotional tricks which simply cannot be replaced by any amount of digital know-how. A primary example of this is the simple, yet effective, calendar.

Charity Calendars

Calendars are an ideal way of raising money for charity – they are cost effective, easily customized and, most importantly, long term marketing tools. Prolonging the exposure of the brand is key here, as your calendar will spend a full twelve months subtly pushing for donations. Making sure that the charity’s logo is in a prominent position on each of the twelve pages will help further spread the reach of the cause.

Desirable Designing

If your business plays any role in the creative industries, your promotional calendar can actively showcase the standard of work on offer to prospective clients. Unlike a brochure, which can easily be thrown away without a second thought, a calendar is useful for both the workplace and home and is thus more likely to be kept. Furthermore, if your client chooses to display it in a prominent spot in their workplace, high quality, well printed calendars can be an endorsement in itself.

Promotional Placements

When planning for the year ahead, a retail business could print a calendar to showcase inventive promotions and sales. As well as being a cheap method of attracting consumers, money off vouchers can be incorporated into the design of the calendar in the months promotions are running. Perhaps thinking outside the box and including cut-out coupons on the page which usually contains a photograph or picture would attract the attention of your customers and competitors alike.

And best of all? Your customers won’t even need to mark the date in their calendar – it’s already there!

Professional Printing

The way your calendar is presented will say a lot about your business. After all, this is a piece of advertising that is expected to last a year without disintegrating or fading – and putting a little extra financial backing behind a calendar promotion will tell clients that high quality output is of the utmost importance to you. Therefore, researching which calendar printer to choose in order to achieve both quality and value for money is always worthwhile.

It is also important not to cut corners when it comes to design – again, this calendar will represent your company for the coming year. Professional editing software is now available for a reasonable price, so there is no excuse to send a shoddy draft to the printers and hope for the best.

Selecting Sustainability

Today, the pharmaceutical industry is attracting an increasing amount of negative publicity thanks to improperly disposed-of medications entering into the water cycle. As a result, if your company falls under the pharmaceuticals umbrella it may be prudent to lean towards a more eco-friendly stance when it comes to marketing. Fortunately, choosing to put out a calendar can help in this aspect too. As well as using the main page to cite ways in which your business is working towards the safe disposal of medication (by setting up collection points in local pharmacies or encouraging customers to re-use pill bottles, for example), using recycled paper to make an eco-friendly calendar will subconsciously declare that your business is putting the environment first. At the current rate of deforestation, the world’s rainforests could completely vanish in only a century – throwing the weight of your company behind this high-profile plight by insisting on recycled materials only will cement your status as an eco-friendly company.

Outstripping Opponents

Lastly, and perhaps most pertinently, launching a calendar promotion may well prove to be the perfect way to outfox your closest competitors. The internet, while admittedly making things much quicker, has also managed to distance businesses from their customers by cooping them up in digital fortresses. In a time where most people rely on the calendars on their iPhone to keep their lives in order, providing them with the personal touch of a physical and eco-friendly calendar, printed with a Certified Green printer is an ingenious way to show you care – which, at the end of the day, is exactly what a business should do.

We also offer on-line booklet printing. If your booklet files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your booklet to press instantly.

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