Labels are for more than shipping!

By Winn Apple   |   Published May, 2013

Likely, the first thing that comes to mind with the mention of printing labels is a box of labels for shipping you send through your personal printer.

But labels are so much more. A beautifully printed label is that extra touch on your product, package or envelop that creates an impeccable presentation that consumers are drawn to.

If you are in search of a printer for your company collateral, you’ll likely want a printer who has both off-set and digital capabilities. If your company logo has very exact colors to match, you’ll need off-set printing services to produce the exact color.

When printing your labels, it is important that they match your letterhead and other collateral. The logo on all your printed material should be consistent. You may need to mail out a brochure, catalog or quarterly report. A cohesive package makes a difference.

Beyond your typical business shipping labels, we venture into printing product labels. Everyone’s favorite – the wine label – is just one of the sticky varieties. Many labels that are used for edibles need to be printed with a qualified printer, certified to print specifically for ingested products.

If you are in the market for printed labels to hang or dangle from your product packaging then most profession printers can handle the job. That doesn’t mean that any ole printer can print a quality label.

What capabilities will your printed label require?

Is the shape standard or are there curves and shapes out of the ordinary requiring di-cut services? If so, make sure you shop around. Di-cut services can rack up the cost. If you are investing in quality printed labels with specialty services, you don’t want to receive a poorly crafted product.

When designing your label, what should you keep in mind?

A sturdy paper stock is important. Most printers offer an incredible variety of paper stock to select from. They order based on the needs of each order, so they may not have samples of your paper stock on hand. Factor the selection into the timing of your project.

The color of your label should reflect the product and conjure the desired reaction. This is especially important when dealing with edibles.

If your printed label is wrapping around a product, keep in mind that the direction of the text will flip. You will need to factor in your folds and text placement.

What purpose does your label serve? Are you simple printing your logo or is there product information that you are printing on the label?

If there is information you need to include on the label, make sure you don’t sacrifice legibility by adding to much text.

If you are printing eco-friendly labels, be sure to include the recycled logo. It symbolizes your eco-responsible printing practices. If you select a certified green printer, you’ll have plenty of high quality recycled paper and forest friendly paper to select from.

We also offer on-line label printing. If your label files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your label to press instantly.

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.