Posters – to – Pin-ups

By Winn Apple   |   Published May, 2013

Posters are not simply to promote boy bands and teenage idols, nor the singular design choice of auto mechanics donning their office walls with images of scantily clad pin-ups.

No sir. Posters are powerful marketing tools. They are the spokesman of your business – selling your products and services in cubicles, hallways and offices throughout the land.

Printing posters is a great investment – one that will work for you all year long. If designed right, your audience will leave that poster hanging for a while.

Printing posters is affordable. The printing is relatively simple and quick. If your printer offers print and mail service, you are all set. Handling your printing and mailing in one location is a big time saver and less expensive too. Not to mention, it creates less waste and uses less fuel to fulfill your orders - making it the green choice.

There are numerous things to consider when printing posters. Not only do you need to consider who your audience is, but where are they when they see your poster.

Not all posters will hang in a cubicle. So there will be some distance between the viewer and the poster. How you lay out the images and text will adjust depending on the posters distance for the viewer. You’ll want to use appropriate text size for easy reading.

Have you even driven past a billboard and wondered why the heck they didn’t make the text bigger. What a waste of money.

Don’t cram a load of information on your poster. Create one selling point and deliver it in as few words as possible.

Makes notes of posters you see that grab your attention. Snap a photo to refresh your memory. What works? Why did you look? What didn’t work?

It is very important to make note of what didn’t work for other posters.

If you intend for your poster to dwell in a low traffic area, you can add a bit more information on it. If you are promoting a new device to use in a science lab, well, chances are your poster will hang in a lab for a good stretch of time and easily referenced when contact information is needed.

Multiple posters will have far more impact than a one-off. A poster than has been hanging around all year will go unnoticed. Follow up with a series of posters. New and fresh always get attention. Keep your business at the forefront of their thoughts – floating to the top when they are ready to order.

Be sure to shop around for a quality printer. Whether or not you decide to print eco-friendly, you’ll want to get printing quotes and samples of their printing. You’ll be surprised at how affordable green printing can be.

We also offer on-line poster printing. If your poster files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your poster to press instantly.

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.