Squeeze the highest return out of your Point of Sale Sign

By Winn Apple   |   Published May, 2013

By definition a Point of Sale Sign is a sign that attracts attention to products or services designed to boost profitability and draw awareness. You see point of sale signs everywhere. They are the signs that pull you into GAP for the hard to resist two-for-one promotion on tee-shirts. The sign is bigger than life and posted in the front window display.

You’ll likely encounter countless point of sale signs at the cash register tempting you to dash back to the tee-shirt isle and grab a few, just incase you missed the gargantuan sign when entering the store.

What are some ways to squeeze the highest return out of your point of sale sign?

Even if you aren’t offering a promotional sale on an item doesn’t mean you can’t use a point of sale sign to boost its sales. A well placed, well design sign that touts the benefits of a specific product can be alluring enough to encourage a sale.

Suppose you peak someone’s interest, but they are not ready to purchase the product. Your point of sale sign has fulfilled its purpose –it has elicited interest. Consider adding coupons that the client can peel off as a reminder and an incentive to buy the product later.

Let’s say you’ve found yourself a taker – they are ready to purchase this product. Well, how about a few mentioning a few additional products that are commonly purchased with the promotional product. List a few suggestions on your point of sale sign.

Included any research which shows the advantage of your product over others on the market – even include testimonial. Make sure you don’t cram too much on your sign however. You’ll want an image and a caption to pull them in and one bit of information that will build trust.

If your product can be shown in action – include a video of your product near your sign. If your product produces visual results even photos will be effective.

Create content that speaks to a wide audience. There are multiple ways to sell a single item. If someone feels like you are addressing their concerns, need or desires they will be more apt to purchase. Consider how the product will serve a handful of different needs and concerns and develop your copy to deliver that message.

Engage your audience with a sample product that they can see up close. Your point of sale sign will pull them in and tempt them to purchase, but the handling the product will help close the sale.

Be sure to place point of sale signs in multiple places throughout the store. Consider printing multiple versions to catch attention. Shoppers may begin to tune out signs unconsciously if they have already seen them one.

Heat can affect the adhesive on mounted signs, so be mindful of where you place them.

Make sure you shop around for a quality printer. You don’t want to receive sign that have ripple from mishandling or improper mounting. If you print with an eco-friendly printer, consider the recycled paper corrugated board. A certified green printer can steer you towards the most eco-friendly choices in all your printing.

We also offer on-line Signage printing. If your signage files are ready to send to press – visit our on-line eco-friendly printing site, PrintingGreen.com. Send your signage to press instantly.

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About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.