Calendar Printing

6 Ways to use Calendars for Promoting your Business or Event

By Jennifer Stanley   |   Published May 1st, 2013

The advent of the internet changed the face of business irrevocably. It was no longer necessary to fly across the world for business meetings, as tools such as Skype made the process of professional networking both quick and cheap, and traditional hard copy utilities such as business cards and letterheads were replaced by email signatures and LinkedIn. Yet despite this progression, there are some useful promotional tricks which simply cannot be replaced by any amount of digital know-how. A primary example of this is the simple, yet effective, calendar.

Charity Calendars

Calendars are an ideal way of raising money for charity – they are cost effective, easily customized and, most importantly, long term marketing tools. Prolonging the exposure of the brand is key here, as your calendar will spend a full twelve months subtly pushing for donations. Making sure that the charity’s logo is in a prominent position on each of the twelve pages will help further spread the reach of the cause.

Desirable Designing

If your business plays any role in the creative industries, your promotional calendar can actively showcase the standard of work on offer to prospective clients. Unlike a brochure, which can easily be thrown away without a second thought, a calendar is useful for both the workplace and home and is thus more likely to be kept. Furthermore, if your client chooses to display it in a prominent spot in their workplace, high quality, well printed calendars can be an endorsement in itself.

Promotional Placements

When planning for the year ahead, a retail business could print a calendar to showcase inventive promotions and sales. As well as being a cheap method of attracting consumers, money off vouchers can be incorporated into the design of the calendar in the months promotions are running. Perhaps thinking outside the box and including cut-out coupons on the page which usually contains a photograph or picture would attract the attention of your customers and competitors alike.

And best of all? Your customers won’t even need to mark the date in their calendar – it’s already there!

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